887
Exploring CRM Involved in Digital Era for Generation X
Proceedings of International Conference on Humanities, Social and Education Sciences - 2021
Yi Chun Shen
Stephen Jackowicz, Ismail Sahin
978-1-952092-18-3
322-332
With the integration of the Internet and consumption, Internet technology reconfigured the traditional consumption patterns and has prompted the emergence of new Customer Relationship Management (CRM). Previous research has primarily indicated the trend of the retail industry is from the single, multi, cross to omnichannel. Generation X people who born and grown in the year without the internet faced the information age when they graduated from school. This study aims to explore the evolution of Customer Relationship Management and how generation X involves in the digital era. We used the data collected by quantitative method and secondary business strategy report from the case of the eslite book store to decompose their omnichannel Customer Relationship Management. The results showed that the omnichannel CRM for generation X is providing fast and omnipresence information online to attract them visit the comfortable and suitable tangible service offline store. To conclude, this study dedicated X-Generation consumption to business strategy in the digital transformation.
Shen, Y. C. (2021). Exploring CRM involved in digital era for generation X. In S. Jackowicz & I. Sahin (Eds.), Proceedings of IHSES 2021-- International Conference on Humanities, Social and Education Sciences (pp. 322-332), New York, USA. ISTES Organization.
More Info DownloadPages: 11-22
More Info DownloadPages: 23-40
More Info DownloadPages: 41-61
More Info DownloadPages: 62-66
More Info DownloadPages: 66-77
More Info DownloadPages: 78-105
More Info DownloadPages: 106-150
More Info DownloadPages: 151-163
More Info DownloadPages: 164-174
More Info DownloadPages: 175-184
More Info DownloadPages: 185-192
More Info DownloadPages: 193-205
More Info DownloadPages: 206-218
More Info DownloadPages: 219-231
More Info DownloadPages: 232-249
More Info DownloadPages: 250-273
More Info DownloadPages: 274-281
More Info DownloadPages: 282-296
More Info DownloadPages: 297-312
More Info DownloadPages: 313-321
More Info DownloadPages: 322-332
More Info DownloadPages: 333-348
More Info DownloadPages: 349-368
More Info DownloadPages: 369-374
More Info DownloadPages: 375-384
More Info DownloadPages: 385-404
More Info DownloadPages: 405-412
More Info DownloadPages: 413-421
Conferences linked with International Society for Technology, Education and Science (ISTES): International Conference on Social and Education Sciences (IConSES) – USA: www.iconses.net Int...
January 19, 2022
Journals linked with International Society for Technology, Education and Science (ISTES): International Journal of Education in Mathematics, Science and Technology (IJEMST): www.ijemst.net ...
November 26, 2020
Call for Book Chapters on Artificial Intelligence (AI) in Education The International Society for Technology, Education and Science (ISTES) is interested in chapters with a focus on...
January 03, 2020