546
Users' Social Interaction on Online Fitness Videos during the COVID-19 Pandemic in China - Evidence from the Bilibili Website
Proceedings of International Conference on Social and Education Sciences - 2021
Yihan Qi
Dr. Valarie Akerson, Dr. Mack Shelley
978-1-952092-23-7
184-194
With the sudden spread of the COVID-19 pandemic, online fitness has entered people's vision. In the online fitness trend, Bilibili Website presents a unique landscape in online fitness videos with its unique bullet screen culture. If bullet screen is regarded as a medium, users of fitness video can share emotions in the space created by bullet screen through this medium symbol. From the perspective of Symbolic Interaction Theory, this paper will study and discuss the interactive mode, interactive content, and the reasons for the popularity of online fitness video in Bilibili through the methods of participant observation, textual analysis, and interview. It is concluded that the Internet interaction of users' online fitness videos on Bilibili is mainly bullet screen, and the main contents of user interaction are participation and joking with other users. The five reasons why online fitness is becoming popular are health awareness, home fitness habits, a strong sense of participation, saving time and money, and future trends. Through the conclusion and discussion, this study will provide enlightenment for the development of online fitness videos and national health.
Qi, Y. (2021). Users’ social interaction on online fitness videos during the COVID-19 pandemic in China - evidence from the Bilibili website. In V. Akerson & M. Shelley (Eds.), Proceedings of IConSES 2021-- International Conference on Social and Education Sciences (pp. 184-194), Chicago, USA. ISTES Organization.
More Info DownloadPages: 11-28
More Info DownloadPages: 29-50
More Info DownloadPages: 51-66
More Info DownloadPages: 67-86
More Info DownloadPages: 87-93
More Info DownloadPages: 94-105
More Info DownloadPages: 106-109
More Info DownloadPages: 110-124
More Info DownloadPages: 125-129
More Info DownloadPages: 130-143
More Info DownloadPages: 144-149
More Info DownloadPages: 150-154
More Info DownloadPages: 155-159
More Info DownloadPages: 160-169
More Info DownloadPages: 170-177
More Info DownloadPages: 178-183
More Info DownloadPages: 184-194
More Info DownloadPages: 195-198
More Info DownloadPages: 199-211
Conferences linked with International Society for Technology, Education and Science (ISTES): International Conference on Social and Education Sciences (IConSES) – USA: www.iconses.net Int...
January 19, 2022
Journals linked with International Society for Technology, Education and Science (ISTES): International Journal of Education in Mathematics, Science and Technology (IJEMST): www.ijemst.net ...
November 26, 2020
Call for Book Chapters on Artificial Intelligence (AI) in Education The International Society for Technology, Education and Science (ISTES) is interested in chapters with a focus on...
January 03, 2020